Concepedia
Statistics
Publications
52
Citations
1.9K
H-Index
25
Active since
2008
Affiliations
Parthenope University of Naples(Current)
Università della Svizzera italiana
Akershus University Hospital
École Supérieure de Commerce de Rennes
BI Norwegian Business School
Antonella La Rocca is an author at Parthenope University of Naples specializing in business, management, and business strategy.
Top concepts
BusinessManagementBusiness StrategyMarketingSociologyEconomicsStrategic ManagementEducationUnemploymentEntrepreneurship
Publications per year
2008–2024
Being NEET in Europe Before and After the Economic Crisis: An Analysis of the Micro and Macro Determinants
Floro Ernesto Caroleo, Antonella La Rocca, Paolo Mazzocchi et al. · Social Indicators Research · 2020 · 117 citations
Economics, Public Policy, Macroeconomics +8
Initial relationship development in new business ventures
Antonella La Rocca, David Ford, Ivan Snehota · Industrial Marketing Management · 2013 · 114 citations
Initial Relationship Development, Startup Ecosystem, Management +6
Customer involvement in new product development in B2B: The role of sales
Antonella La Rocca, Paolo Moscatelli, Andréa Perna et al. · Industrial Marketing Management · 2016 · 112 citations
Consumer-driven Product Development, Customer Satisfaction, Business-to-business Research +11
Relating in business networks: Innovation in practice
Antonella La Rocca, Ivan Snehota · Industrial Marketing Management · 2014 · 107 citations
Business Networks, Network Science, Engineering +8
Interaction behaviors in business relationships and heuristics: Issues for management and research agenda
Simone Guercini, Antonella La Rocca, Andrea Runfola et al. · Industrial Marketing Management · 2014 · 100 citations
Relationship Marketing, Interaction Behaviors, Research Agenda +12
1–5 of 52