Statistics
Publications
10
Citations
685
H-Index
10
Active since
1999
Affiliations
Mark Ligas is an author at Fairfield University specializing in business, marketing, and consumer behavior.
Publications per year
1999–2012
10
10
Consequences of Value in Retail Markets
Arjun Chaudhuri, Mark Ligas · Journal of Retailing · 2009 · 132 citations
1–5 of 10