Concepedia
Statistics
Publications
14
Citations
377
H-Index
12
Active since
1975
Affiliations
University of Bradford(Current)
Dalhousie University
York University
Ian Fenwick is an author at University of Bradford specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchEducationMarketing StrategyMarketing AnalyticsMarket DesignPublic PolicySocial Impact
Publications per year
1975–1983
Export Performance and Export Policy: Evidence from the U.K. Clothing Industry
Ian Fenwick, Lyn S. Amine · Journal of the Operational Research Society · 1979 · 72 citations
Techniques in Market Measurement: The Jackknife
Ian Fenwick · Journal of Marketing Research · 1979 · 54 citations
Marketing Analytics, International Marketing, Consumer Research +19
Management Planning and Control in Multi-Branch Banking
Peter Doyle, Ian Fenwick, Geoffrey P. Savage · Journal of the Operational Research Society · 1979 · 33 citations
A User's Guide to Conjoint Measurement in Marketing
Ian Fenwick · European Journal of Marketing · 1978 · 32 citations
Marketing Analytics, Customer Satisfaction, Monanova Method +14
The Pitfalls of AID Analysis
Peter Doyle, Ian Fenwick · Journal of Marketing Research · 1975 · 32 citations
Family Medicine, Evidence-based Intervention, Program Implementation +21
1–5 of 14