Concepedia

Reetika Sehgal

RS

Statistics

Publications

4

Citations

91

H-Index

4

Active since

2019

Affiliations

Birla Institute of Technology, Mesra(Current)

Reetika Sehgal is an author at Birla Institute of Technology, Mesra specializing in marketing, marketing management, and infrastructure construction.

Publications per year

2019–2024

4

Publications

4

Identification of critical success factors for public–private partnership projects

Reetika Sehgal, Ashish Mohan Dubey · Journal of Public Affairs · 2019 · 34 citations

Planning, Project Management, Public Administration +10

Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

Reetika Sehgal, Prateek Khanna, Mayank Malviya et al. · Vision The Journal of Business Perspective · 2021 · 24 citations · Full text

Business, Marketing, Marketing Management +13

Over-the-top (OTT) platforms: a review, synthesis and research directions

Prateek Khanna, Reetika Sehgal, Ashish Gupta et al. · Marketing Intelligence & Planning · 2024 · 23 citations

Social Sciences, Communication, Marketing +17

Unraveling the impact of online consumer reviews on consumer buying behavior

Pooja Katyal, Reetika Sehgal · International Journal of Systems Assurance Engineering and Management · 2024 · 10 citations

Business, Marketing, Marketing Management +14

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