Concepedia

Prateek Khanna

PK

Statistics

Publications

2

Citations

47

H-Index

2

Active since

2021

Affiliations

Birla Institute of Technology, Mesra(Current)

Prateek Khanna is an author at Birla Institute of Technology, Mesra specializing in marketing, shopping behaviour, and multiple regression.

ORCID

Publications per year

2021–2024

2

Publications

2

Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

Reetika Sehgal, Prateek Khanna, Mayank Malviya et al. · Vision The Journal of Business Perspective · 2021 · 24 citations · Full text

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Over-the-top (OTT) platforms: a review, synthesis and research directions

Prateek Khanna, Reetika Sehgal, Ashish Gupta et al. · Marketing Intelligence & Planning · 2024 · 23 citations

, , +17

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