Benjamin G. Serfas - Concepedia

Author

Benjamin G. Serfas

Also Known As

Benjamin G. Serfas, Benjamin Serfas

Publications

171

Citations

H-Index

Concepts

All Affiliations

Benjamin G. Serfas is an author at University of Vienna specializing in behavioral decision making, consumer behavior, and management.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	108
2	Behavioral Sciences	4	4	108
3	Social Sciences	3	3	71
4	Public Health	1	1	37
5	Cognitive Science	1	1	33

Benjamin G. Serfas

Publications

145

Citations

H-Index

Page 1

	Year	Citations
A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour Oliver B. Büttner, Arnd Florack, Benjamin G. Serfas Journal of Consumer Policy MarketingBehavioral SciencesAdvertising EffectsBehavioral Decision MakingDual-process Model	2013	37
What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. Benjamin G. Serfas, Arnd Florack, Oliver B. Büttner, Motivation Science	2017	37
Hard to Ignore Oliver B. Büttner, Arnd Florack, Helmut Leder, Social Psychological and Personality Science Behavioral Decision MakingConsumer StudyMixed DesignConsumer ResearchAttention	2013	33
Eyes Wide Shopped: Shopping Situations Trigger Arousal in Impulsive Buyers Benjamin G. Serfas, Oliver B. Büttner, Arnd Florack PLoS ONE Behavioral Decision MakingDigital MarketingConsumer StudyAffective NeuroscienceConsumer Research	2014	24
Using Implementation Intentions in Shopping Situations: How Arousal Can Help Shield Consumers Against Temptation Benjamin G. Serfas, Oliver B. Büttner, Arnd Florack Applied Cognitive Psychology Behavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchConsumer Attitude	2016	14

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