Benjamin G. Serfas

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Oliver B. Büttner, Arnd Florack, Benjamin G. Serfas · Journal of Consumer Policy · 2013 · 39 citations · Full text

Business, Communication, Marketing +15

What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli.

Benjamin G. Serfas, Arnd Florack, Oliver B. Büttner et al. · Motivation Science · 2017 · 37 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +13

Hard to Ignore

Oliver B. Büttner, Arnd Florack, Helmut Leder et al. · Social Psychological and Personality Science · 2013 · 34 citations

Medicine, Behavioral Sciences, Psychology +17

Eyes Wide Shopped: Shopping Situations Trigger Arousal in Impulsive Buyers

Benjamin G. Serfas, Oliver B. Büttner, Arnd Florack · PLoS ONE · 2014 · 25 citations · Full text

Business, Behavioral Sciences, Psychology +13

Using Implementation Intentions in Shopping Situations: How Arousal Can Help Shield Consumers Against Temptation

Benjamin G. Serfas, Oliver B. Büttner, Arnd Florack · Applied Cognitive Psychology · 2016 · 15 citations · Full text

Business, Marketing, Psychology +10