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A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

MarketingBehavioral SciencesAdvertising EffectsBehavioral Decision MakingDual-process ModelTargeted AdvertisingManagementConsumer ResearchSocial MarketingConsumer BehaviorAdvertising EffectivenessCommercial ActivitiesPublic HealthAdvertisingConsumption Behaviour