Concepedia
Statistics
Publications
6
Citations
298
H-Index
Active since
2019
Affiliations
Incheon National University(Current)
University of Tennessee at Knoxville
Jee‐Sun Park is an author at Incheon National University specializing in marketing, business, and consumer behavior.
Publications per year
2019–2022
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions?
Minsun Lee, Jee‐Sun Park · Journal of Consumer Behaviour · 2022 · 105 citations
Business, Information Systems, Marketing +15
Persuasive brand messages in social media: A mental imagery processing perspective
Sejin Ha, Ran Huang, Jee‐Sun Park · Journal of Retailing and Consumer Services · 2019 · 59 citations
Business, Communication, Marketing +14
Consumer acceptance of self-service technologies in fashion retail stores
Jee‐Sun Park, Sejin Ha, So Won Jeong · Journal of Fashion Marketing and Management · 2020 · 56 citations
Business, Marketing, Retail Management +17
Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity
Jiayu Qian, Jee‐Sun Park · Journal of Brand Management · 2021 · 42 citations
Business, Marketing, Marketing Management +16
From information experiences to consumer engagement on brand’s social media accounts
Jee‐Sun Park, Sejin Ha · Fashion and Textiles · 2021 · 20 citations · Full text
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