Concepedia
Statistics
Publications
19
Citations
803
H-Index
17
Active since
1986
Affiliations
Indiana University Bloomington(Current)
University of Tennessee at Knoxville
University of North Texas
Montana State University
Texas Tech University
Ran Huang is an author at Indiana University Bloomington specializing in marketing, business, and consumer behavior.
Publications per year
1986–2024
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
Ran Huang, Sejin Ha · Journal of Business Research · 2020 · 110 citations
Social Sciences, Psychology, Social Psychology +7
Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit
Sun-Hwa Kim, Ran Huang · Journal of Retailing and Consumer Services · 2020 · 81 citations
Social Sciences, Anthropology, Cultural Studies +14
Narrative persuasion in social media: an empirical study of luxury brand advertising
Ran Huang, Sejin Ha, Sun-Hwa Kim · Journal of Research in Interactive Marketing · 2018 · 80 citations
Business, Communication, Marketing +17
Persuasive brand messages in social media: A mental imagery processing perspective
Sejin Ha, Ran Huang, Jee‐Sun Park · Journal of Retailing and Consumer Services · 2019 · 59 citations
Business, Communication, Marketing +14
Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Ran Huang, Hae Jung Kim, Jiyoung Kim · Journal of Marketing Management · 2013 · 52 citations
Business, Information Systems, Marketing +16
1–5 of 19