Concepedia

Author

Kathy L. Pettit-O'Malley

Also Known As

Kathy L. Pettit-O'Malley, Kathy L. Pettit-o'malley

5

Publications

37

Citations

2

H-Index

21

Concepts

All Affiliations

KL

About

Kathy L. Pettit-O'Malley is an author at University of Idaho specializing in advertising effectiveness, interactive marketing, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

32

2

Marketing

2

2

32

3

Arts

1

1

20

4

Business

1

1

12

5

Behavioral Sciences

1

1

20