Concepedia

Kathy L. Pettit-O'Malley

KL

2

Publications

32

Citations

2

H-Index

1992

Active since

Affiliations

University of Idaho(Current)

Kathy L. Pettit-O'Malley is an author at University of Idaho specializing in advertising effectiveness, interactive marketing, and brand strategy.

Top concepts

Publications per year

1992–2011

2

Publications

2

The Directional Influence Of Music Backgrounds In Television Advertising

Carl S. Bozman, Darrel Mueling, Kathy L. Pettit-O'Malley · Journal of Applied Business Research (JABR) · 2011 · 20 citations · Full text

, , +25

Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands

Kathy L. Pettit-O'Malley, Mark S. Johnson · Journal of Current Issues & Research in Advertising · 1992 · 12 citations

, , +17

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