Kathy L. Pettit-O'Malley

Author

Also Known As

Kathy L. Pettit-O'Malley, Kathy L. Pettit-o'malley

Publications

Citations

H-Index

Concepts

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Kathy L. Pettit-O'Malley is an author at University of Idaho specializing in advertising effectiveness, interactive marketing, and brand strategy.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	32
2	Marketing	2	2	32
3	Arts	1	1	20
4	Business	1	1	12
5	Behavioral Sciences	1	1	20

Kathy L. Pettit-O'Malley

Publications

Citations

H-Index

Page 1

	Year	Citations
The Directional Influence Of Music Backgrounds In Television Advertising Carl S. Bozman, Darrel Mueling, Kathy L. Pettit-O'Malley Journal of Applied Business Research (JABR) MusicAlternative MusicEntertainment MarketingTargeted AdvertisingConsumer Research	2011	20
Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands Kathy L. Pettit-O'Malley, Mark S. Johnson Journal of Current Issues & Research in Advertising Differentiative Comparative AdvertisingSimultaneous EffectsTargeted AdvertisingConsumer ResearchBrand Strategy	1992	12

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