Concepedia
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Publications
1
Citations
30
H-Index
Active since
2020
Maham Tariq is an author specializing in brand loyalty, management, and customer satisfaction.
Top concepts
BusinessMarketingManagementBrand LoyaltyService QualityConsumer ResearchMarketing StrategyCustomer Satisfaction
Publications per year
2020–2020
How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction
Ahmed Muneeb Mehta, Maham Tariq · Academy of Marketing Studies journal · 2020 · 30 citations
Customer Experience, Customer Satisfaction, Service Quality +11
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