Concepedia

J. Morgan Jones

JM

Statistics

Publications

11

Citations

542

H-Index

11

Active since

1970

Affiliations

University of California, Los Angeles(Current)

University of North Carolina at Chapel Hill

J. Morgan Jones is an author at University of California, Los Angeles specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchConsumer ChoiceInteractive MarketingEconomicsDecision ScienceBehavioral Science

Publications per year

1970–1991

11

Publications

11

Incorporating distribution into new product diffusion models

J. Morgan Jones, Christopher J. Ritz · International Journal of Research in Marketing · 1991 · 128 citations

Diffusion Process, Product Distribution, Diffusion-based Modeling +3

Removing Heterogeneity Bias from Logit Model Estimation

J. Morgan Jones, Jane Talmage Landwehr · Marketing Science · 1988 · 92 citations

Applied Economics, Conditional Estimation Procedure, Applied Econometrics +16

Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

J. Morgan Jones, Fred S. Zufryden · Journal of Marketing Research · 1980 · 84 citations

Exploratory Study, Customer Satisfaction, Applied Economics +22

Modeling Store Choice Behavior

David A. Aaker, J. Morgan Jones · Journal of Marketing Research · 1971 · 51 citations

Marketing Analytics, Behavioral Decision Making, Consumer Research +18

Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

J. Morgan Jones, Fred S. Zufryden · Journal of Marketing Research · 1980 · 45 citations

Exploratory Study, Customer Satisfaction, Online Customer Behavior +11

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