Concepedia

John Milewicz

JM

14

Publications

1.3K

Citations

11

H-Index

1993

Active since

Affiliations

Jacksonville State University(Current)

Texas A&M International University

John Milewicz is an author at Jacksonville State University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionTrustForecastingPredictive AnalyticsStrategic ManagementInteractive Marketing

Publications per year

1993–1997

14

Publications

14

The relationship of reputation and credibility to brand success

Paul Herbig, John Milewicz · Journal of Consumer Marketing · 1993 · 653 citations

Customer Satisfaction, Online Reputation, Reputation Management +19

A model of reputation building and destruction

Paul Herbig, John Milewicz, Jim Golden · Journal of Business Research · 1994 · 243 citations

Trust Metric, Game Theory, Reputation Management +5

Evaluating the Brand Extension Decision Using a Model of ReputationBuilding

John Milewicz, Paul Herbig · Journal of Product & Brand Management · 1994 · 149 citations

To be or not to be...credible that is:

Paul Herbig, John Milewicz · Marketing Intelligence & Planning · 1995 · 83 citations

Customer Satisfaction, Corporate Reputation, Reputation Management +18

Differences in Forecasting Behavior between Industrial ProductFirms and Consumer Product Firms

Paul Herbig, John Milewicz, James E. Golden · Journal of Business and Industrial Marketing · 1994 · 30 citations

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