Concepedia

Larissa Becker

LB

Statistics

Publications

8

Citations

1.1K

H-Index

8

Active since

2016

Affiliations

University of Turku(Current)

Universidade Federal do Rio Grande do Sul

Atitus Educação

Tampere University

Hanken School of Economics

Larissa Becker is an author at University of Turku specializing in marketing, business, and customer experience management.

Publications per year

2016–2024

8

Publications

8

Customer experience: fundamental premises and implications for research

Larissa Becker, Elina Jaakkola · Journal of the Academy of Marketing Science · 2020 · 877 citations · Full text

Business, Marketing, Marketing Management +9

Challenging the "integration imperative": A customer perspective on omnichannel journeys

Isadora Gasparin, Ekaterina Panina, Larissa Becker et al. · Journal of Retailing and Consumer Services · 2021 · 69 citations · Full text

Business, Marketing, Marketing Management +13

Toward a goal-oriented view of customer journeys

Larissa Becker, Elina Jaakkola, Aino Halinen · Journal of service management · 2020 · 60 citations · Full text

Business, Marketing, Consumer Behavior +11

Methodological proposals for the study of consumer experience

Larissa Becker · Qualitative Market Research An International Journal · 2018 · 57 citations · Full text

Social Sciences, Marketing, Consumer Behavior +12

Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints

Bernd F. Reitsamer, Larissa Becker · Journal of Business Research · 2024 · 25 citations · Full text

Business, Marketing, Customer Relationship Management +14

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