Concepedia

Isadora Gasparin

IG

Statistics

Publications

2

Citations

79

H-Index

2

Active since

2021

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Isadora Gasparin is an author at Universidade Federal do Rio Grande do Sul specializing in marketing management, marketing, and omnichannel strategy.

ORCID

Publications per year

2021–2023

2

Publications

2

Challenging the "integration imperative": A customer perspective on omnichannel journeys

Isadora Gasparin, Ekaterina Panina, Larissa Becker et al. · Journal of Retailing and Consumer Services · 2021 · 69 citations · Full text

, , +13

Omnichannel as a Consumer-Based Marketing Strategy

Isadora Gasparin, Luiz Antônio Slongo · Revista de Administração Contemporânea · 2023 · 10 citations · Full text

, , +17

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