Pui-Yee Lee

Emoji questionnaires can be used with a range of population segments: Findings relating to age, gender and frequency of emoji/emoticon use

Sara R. Jaeger, Yixun Xia, Pui-Yee Lee et al. · Food Quality and Preference · 2017 · 105 citations

Social Sciences, Communication, Social Psychology +6

Using the emotion circumplex to uncover sensory drivers of emotional associations to products: six case studies

Sara R. Jaeger, Pui-Yee Lee, Yixun Xia et al. · Food Quality and Preference · 2019 · 48 citations

Social Sciences, Marketing, Psychology +12

Product involvement and consumer food-elicited emotional associations: Insights from emoji questionnaires

Sara R. Jaeger, Pui-Yee Lee, Gastón Ares · Food Research International · 2018 · 47 citations

Business, Marketing, Psychology +15

Sensory product characterisations based on check-all-that-apply questions: Further insights on how the static (CATA) and dynamic (TCATA) approaches perform

Letícia Vidal, Lucía Antúnez, Gastón Ares et al. · Food Research International · 2019 · 30 citations

Agriculture, Food Science, Sensory Evaluation +11

Concurrent elicitation of hedonic and CATA/RATA responses with Chinese and Korean consumers: Hedonic bias is unlikely to occur

Sara R. Jaeger, Kwang-Ok Kim, S.M. Lee et al. · Food Quality and Preference · 2016 · 26 citations

Business, Marketing, Psychology +13