Concepedia

Bruce Wrenn

BW

Statistics

Publications

11

Citations

550

H-Index

10

Active since

1993

Affiliations

Indiana University South Bend(Current)

Bruce Wrenn is an author at Indiana University South Bend specializing in marketing, business, and marketing communication.

Top concepts

MarketingBusinessManagementMarketing StrategyMarketing ManagementMarketing CommunicationConsumer ResearchHealthcare MarketingCustomer SatisfactionHospitality Management

Publications per year

1993–2016

11

Publications

11

Enhancing Learning by Integrating Theory and Practice

Jan Wrenn, Bruce Wrenn · International journal on teaching and learning in higher education · 2009 · 196 citations

Multiple Responsibilities, Practice Settings, Integrative Learning +22

The Market Orientation Construct: Measurement and Scaling Issues

Bruce Wrenn · The Journal of Marketing Theory and Practice · 1997 · 151 citations

The Essentials of Marketing Research, 4th ed.

Lawrence Silver, Robert Stevens, Courtney Kernek et al. · Digital Commons - Andrews University (Andrews University) · 2016 · 60 citations

A broadcasting model for the music industry

Mark A. Fox, Bruce Wrenn · The International Journal on Media Management · 2001 · 39 citations

Music, Economics, Audience Reception +13

Differences in perceptions of hospital marketing orientation between administrators and marketing officers.

Bruce Wrenn, LaTour Sa, Calder Bj · PubMed · 1994 · 24 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +17

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