Concepedia

Calder Bj

CB

Statistics

Publications

1

Citations

24

H-Index

1

Active since

1994

Affiliations

Indiana University Bloomington(Current)

Calder Bj is an author at Indiana University Bloomington specializing in customer satisfaction, hospital medicine, and hospitality management.

Top concepts

BusinessMarketingManagementConsumer ResearchHospital MedicineMarketing StrategyMarketing AnalyticsHealthcare MarketingMarketing ManagementCustomer Satisfaction

Publications per year

1994–1994

1

Publications

1

Differences in perceptions of hospital marketing orientation between administrators and marketing officers.

Bruce Wrenn, LaTour Sa, Calder Bj · PubMed · 1994 · 24 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +17

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