Mohamed A. Ghonim

Strategic alignment and its impact on decision effectiveness: a comprehensive model

Mohamed A. Ghonim, Nagi M. Khashaba, Hameda M. Al-Najaar et al. · International Journal of Emerging Markets · 2020 · 70 citations

International Management, Decision Effectiveness, Strategic Thinking +15

Investigating Health and Fitness App Users’ Stickiness, WOM, and Continuance Intention Using S-O-R Model: The Moderating Role of Health Consciousness

Mohamed M. Elsotouhy, Mohamed A. Ghonim, Thamir Hamad Alasker et al. · International Journal of Human-Computer Interaction · 2022 · 60 citations

Drivers of Mobile Payment Services Adoption: A Behavioral Reasoning Theory Perspective

Abdelkader M. A. Mobarak, Mona I. Dakrory, Mohamed M. Elsotouhy et al. · International Journal of Human-Computer Interaction · 2022 · 44 citations

Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)

Mohamed A. Khashan, Mohamed M. Elsotouhy, Thamir Hamad Alasker et al. · Marketing Intelligence & Planning · 2023 · 43 citations

Consumer Uncertainty, Innovation Adoption, Effort Expectancy +24

Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets

Mohamed A. Khashan, Mohamed M. Elsotouhy, Mariam Ashraf Aziz et al. · International Journal of Contemporary Hospitality Management · 2023 · 26 citations

Customer Experience, Customer Satisfaction, Brand Strategy +20