Concepedia
Statistics
Publications
14
Citations
845
H-Index
12
Active since
2018
Affiliations
Edith Cowan University(Current)
The University of Western Australia
"Dunarea de Jos" University of Galati
Violetta Wilk is an author at Edith Cowan University specializing in marketing, social media, and consumer behavior.
Publications per year
2018–2023
Tackling social media data analysis
Violetta Wilk, Geoffrey N. Soutar, Paul Harrigan · Qualitative Market Research An International Journal · 2019 · 132 citations · Full text
Social Sciences, Communication, Marketing +10
Online brand advocacy (OBA): the development of a multiple item scale
Violetta Wilk, Geoffrey N. Soutar, Paul Harrigan · Journal of Product & Brand Management · 2019 · 122 citations · Full text
Business, Marketing, Marketing Management +16
A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
Stephanie Meek, Violetta Wilk, Claire Lambert · Journal of Business Research · 2020 · 98 citations · Full text
Business, Marketing, Social Psychology +17
Online brand advocacy and brand loyalty: a reciprocal relationship?
Violetta Wilk, Geoffrey N. Soutar, Paul Harrigan · Asia Pacific Journal of Marketing and Logistics · 2021 · 92 citations · Full text
Business, Marketing, Marketing Management +17
NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS
Violetta Wilk, Paul Harrigan, Geoffrey N. Soutar · The Journal of Marketing Theory and Practice · 2018 · 83 citations
Business, Marketing, Marketing Management +13
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