Concepedia
Statistics
Publications
6
Citations
540
H-Index
Active since
1995
Affiliations
Morehead State University(Current)
Florida A&M University - Florida State University College of Engineering
Florida State University
Kenneth Henderson is an author at Morehead State University specializing in business, marketing, and social influence.
Publications per year
1995–2005
Opinion leadership in a computer-mediated environment
Barbara Lyons, Kenneth Henderson · Journal of Consumer Behaviour · 2005 · 282 citations
Management, Leadership, Social Psychology +6
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
Stephen J. Newell, Kenneth Henderson, Bob Wu · Psychology and Marketing · 2001 · 83 citations
Business, Marketing, Psychology +16
Demographic Characteristics of Subjective Age
Kenneth Henderson, Ronald E. Goldsmith, Leisa R. Flynnm · The Journal of Social Psychology · 1995 · 73 citations
Education, Demography, Gerontology +10
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall
Stephen J. Newell, Kenneth Henderson · Journal of Marketing Communications · 1998 · 44 citations
Social Sciences, Marketing, Psychology +8
The impact of social values on food‐related attitudes
Ronald E. Goldsmith, Jon B. Freiden, Kenneth Henderson · Journal of Product & Brand Management · 1995 · 44 citations
Business, Marketing, Social Psychology +16
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