Concepedia

Elif Ülker-Demirel

EÜ

4

Publications

437

Citations

4

H-Index

2018

Active since

Affiliations

Trakya University(Current)

Elif Ülker-Demirel is an author at Trakya University specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchCultureBusinessHospitality MarketingMarketing CommunicationArts

Publications per year

2018–2021

4

Publications

4

A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research

Elif Ülker-Demirel, Gülsel Çiftçi · Journal of Hospitality and Tourism Management · 2020 · 374 citations

Tourism Management, Systematic Literature Review, Hospitality Management Research +9

Marketing and consumption of art products: the movie industry

Elif Ülker-Demirel, Ayşe Akyol, Gülhayat Gölbaşı Şimşek · Arts and the Market · 2018 · 26 citations

Cultural Consumption, Film Study, Consumer Research +23

The role of consumer ethnocentrism on boycott behaviour: What if a domestic business behaves egregiously?

Elif Ülker-Demirel, Pinar Yuruk‐Kayapinar, Özgür KAYAPINAR · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2020 · 20 citations

Consumer Study, Consumer Research, Education +17

The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude

Elif Ülker-Demirel, Erkan Yıldız · Istanbul Business Research · 2021 · 17 citations · Full text

Customer Satisfaction, Consumer Study, Targeted Advertising +18

Rows per page

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