Concepedia

Erkan Yıldız

EY

2

Publications

40

Citations

2

H-Index

2021

Active since

Affiliations

Başkent University(Current)

Erkan Yıldız is an author at Başkent University specializing in management, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingFashionAdvertisingBrand EquityCommunication

Publications per year

2021–2023

2

Publications

2

The acquirements of e-service quality in fashion e-storescapes: mediating effect in an S-O-R model

Pınar TÜRKDEMİR, Erkan Yıldız, M. Fikret ATEŞ · International Journal of Retail & Distribution Management · 2023 · 23 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude

Elif Ülker-Demirel, Erkan Yıldız · Istanbul Business Research · 2021 · 17 citations · Full text

Customer Satisfaction, Consumer Study, Targeted Advertising +18

Rows per page

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