Dadang Rahman Munandar

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Active since

2021

Affiliations

Dadang Rahman Munandar is an author at International Women University specializing in structural equation modeling, digital marketing, and marketing strategy.

Top concepts

BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsInfluencer Marketing

Publications per year

2021–2022

Publications

The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth (eWOM), on Online Purchase Decisions for Consumers of Private University Students in Bandung West Java

Dadang Rahman Munandar · International Journal of Artificial Intelligence Research · 2021 · 12 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +17

Mobile Banking: System Quality, Information Quality, Service Quality, Customer Satisfaction and Loyalty

R Amalina Dewi Kumalasari, Kartika Indah Permanasari, Magdalena Karismariyanti et al. · Jurnal Ad ministrare · 2022 · 12 citations · Full text

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