Concepedia

International Women University

IW

284

Publications

437

Citations

5

Authors

Bandung

Indonesia

Other names

IWU

International Women University is a education institution in Bandung, Indonesia known for marketing strategy, digital marketing, and business.

Top concepts

BusinessMarketingManagementDigital MarketingMarketing StrategyCustomer SatisfactionInteractive MarketingStrategyAdvertisingCommunication

Publications

284

Core competencies of women entrepreneur in building superior online business performance in Indonesia

John Sihotang · Management Science Letters · 2020 · 27 citations · Full text

Optimizing SEO (Search Engine Optimizing) Strategy to Increase Visibility and Achievement of Marketing Goals

Dewi Indriani Jusuf · Lead Journal of Economy and Administration · 2023 · 17 citations · Full text

Customer Satisfaction, Search Engine Optimization, Marketing Goals +18

The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth (eWOM), on Online Purchase Decisions for Consumers of Private University Students in Bandung West Java

Dadang Rahman Munandar · International Journal of Artificial Intelligence Research · 2021 · 12 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +17

Mobile Banking: System Quality, Information Quality, Service Quality, Customer Satisfaction and Loyalty

R Amalina Dewi Kumalasari, Kartika Indah Permanasari, Magdalena Karismariyanti et al. · Jurnal Ad ministrare · 2022 · 12 citations · Full text

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1–4 of 284

Authors

5

	Publications	Citations	H-Index
DR Dadang Rahman Munandar International Women University	74	285	7
DI Dewi Indriani Jusuf International Women University	24	50	5
RA R Amalina Dewi Kumalasari International Women University	12	28	4
KI Kartika Indah Permanasari International Women University	12	25	3
JS John Sihotang International Women University	13	75	3

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