Concepedia
1
Publications
275
Citations
H-Index
2013
Active since
Affiliations
University of Akron(Current)
Kenneth E. Mast is an author at University of Akron specializing in trust, customer satisfaction, and consumer research.
Top concepts
TrustBusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer Satisfaction
Publications per year
2013–2013
Trust Earning Perceptions of Sellers and Buyers
Jon M. Hawes, Kenneth E. Mast, John E. Swan · Journal of Personal Selling and Sales Management · 2013 · 275 citations
Trust Metric, Customer Satisfaction, Demands Effective Trust +10
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