Maria de Lourdes de Azevedo Barbosa

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Journal of Relationship Marketing · 2019 · 142 citations · Full text

Business, Communication, Marketing +17

Social Media as a Marketing Tool for European and North American Universities and Colleges

Joana Motta, Maria de Lourdes de Azevedo Barbosa · Journal of Intercultural Management · 2018 · 41 citations · Full text

Social Sciences, Higher Education, Marketing +12

Rethinking authenticity through complexity paradigm

Mariana Bueno de Andrade Matos, Greg Richards, Maria de Lourdes de Azevedo Barbosa · Annals of Tourism Research · 2022 · 38 citations · Full text

Management, Tourism Management, Destination Management +14

The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Athenea Digital Revista de pensamiento e investigación social · 2021 · 19 citations · Full text

Business, Communication, Marketing +14

Relevant dimensions of tourist experiences in unique, alternative person-to-person accommodation—sharing castles, treehouses, windmills, houseboats or house-buses

Luís Henrique de Souza, Elisabeth Kastenholz, Maria de Lourdes de Azevedo Barbosa · International Journal of Hospitality & Tourism Administration · 2018 · 12 citations

Management, Hospitality Management, Marketing +17