Salomão Alencar de Farias

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Journal of Relationship Marketing · 2019 · 142 citations · Full text

Business, Communication, Marketing +17

Store Atmospherics and Experiential Marketing: A Conceptual Framework and Research Propositions for An Extraordinary Customer Experience

Salomão Alencar de Farias, Edvan Cruz Aguiar, Francisco Vicente Sales Melo · International Business Research · 2014 · 116 citations · Full text

Business, Marketing, Retail Management +15

Endorsement on Instagram and cultural dimensions: an analysis of digital influencers

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Claudine Julia Silva · The Bottom Line Managing Library Finances · 2023 · 31 citations

Social Sciences, Communication, Cultural Studies +17

Sustainability Communication and its Effect in Consumer Intention to Visit a Tourist Destination

Francisco Vicente Sales Melo, Salomão Alencar de Farias · Tourism & Management Studies · 2018 · 21 citations · Full text

Management, Marketing, Tourism Management +17

The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Athenea Digital Revista de pensamiento e investigación social · 2021 · 19 citations · Full text

Business, Communication, Marketing +14