M Grigg - Concepedia

Author

M Grigg

Also Known As

M Grigg, Michelle Helena Kovacs Grigg, Michelle Kovacs Grigg

Publications

332

Citations

H-Index

Concepts

All Affiliations

M Grigg is an author at Universidade Federal de Pernambuco specializing in marketing, social influence, and arts.

#	Concept	H-Index	Publications	Citations
1	Arts	2	2	159
2	Management	2	2	159
3	Communication	2	2	159
4	Marketing	2	2	159
5	Media Studies	1	1	141

M Grigg

Publications

227

Citations

H-Index

Page 1

	Year	Citations
Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg, Journal of Relationship Marketing Digital SocietyEmerging MediaDigital MarketingMedia InnovationConsumer Research	2019	141
The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori: Table 1 Nicholas Wilson, M Grigg, Lawrence Otis Graham, Tobacco Control	2005	68
The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg, Athenea Digital Revista de pensamiento e investigación social New Social ActorsSocial Medium MonitoringDigital MarketingConsumer ResearchSocial Marketing	2021	18

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