Concepedia

M Grigg

MG

Statistics

Publications

3

Citations

230

H-Index

3

Active since

2005

Affiliations

Universidade Federal de Pernambuco(Current)

Breda University of Applied Sciences

M Grigg is an author at Universidade Federal de Pernambuco specializing in advertising, communication, and digital advertising.

Publications per year

2005–2021

3

Publications

3

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Journal of Relationship Marketing · 2019 · 142 citations · Full text

Business, Communication, Marketing +17

The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori: Table 1

Nicholas Wilson, M Grigg, Lawrence Otis Graham et al. · Tobacco Control · 2005 · 69 citations · Full text

Social Sciences, Communication, Health Promotion +15

The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, M Grigg et al. · Athenea Digital Revista de pensamiento e investigación social · 2021 · 19 citations · Full text

Business, Communication, Marketing +14

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