Concepedia

Yiwen Fang

YF

Statistics

Publications

2

Citations

63

H-Index

2

Active since

2019

Affiliations

Jilin University(Current)

Yiwen Fang is an author at Jilin University specializing in interactive marketing, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingTrustDigital MarketingMarketing Strategy

Publications per year

2019–2022

2

Publications

2

Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce

Shukuan Zhao, Yiwen Fang, Weiyong Zhang et al. · Journal of Global Information Management · 2019 · 45 citations · Full text

Customer Satisfaction, Digital Marketing, Effect Size +16

Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth

Shu-Hsien Liao, Da-Chian Hu, Yiwen Fang · International Journal of Retail & Distribution Management · 2022 · 18 citations

Customer Satisfaction, Consumer Repurchase, Consumer Study +17

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