Concepedia

Sookyeong Hong

SH

Statistics

Publications

6

Citations

296

H-Index

6

Active since

2016

Affiliations

Sookmyung Women's University(Current)

East Carolina University

Hansei University

Sookyeong Hong is an author at Sookmyung Women's University specializing in marketing, advertising narrative, and advertising persuasion.

Publications per year

2016–2024

6

Publications

6

The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention

Jin‐Ae Kang, Sookyeong Hong, Glenn T. Hubbard · Journal of Consumer Behaviour · 2020 · 233 citations

Business, Communication, Marketing +13

Effects of Cinnamon (Cinnamomum zeylanicum) Extract on Adipocyte Differentiation in 3T3-L1 Cells and Lipid Accumulation in Mice Fed a High-Fat Diet

Joohee Oh, SongHee Ahn, Xiangqin Zhou et al. · Nutrients · 2023 · 17 citations · Full text

Life Sciences, Biochemistry, Nutritional Sciences +17

Gender and credibility in branded storytelling

Jin‐Ae Kang, Glenn T. Hubbard, Sookyeong Hong · Gender in Management An International Journal · 2019 · 14 citations

Social Sciences, Communication, Marketing +16

The Effects of Founder's Storytelling Advertising

Sookyeong Hong, Jin‐Ae Kang, Glenn T. Hubbard · RePEc: Research Papers in Economics · 2018 · 12 citations

Business, Marketing, Marketing Management +17

The Effect of Brand Storytelling based on the Subject of Story

Sookyeong Hong, Seung-Ho Cho · The Journal of the Korea Contents Association · 2016 · 10 citations · Full text

Business, Marketing, Marketing Management +12

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