Concepedia

Glenn T. Hubbard

GT

Statistics

Publications

9

Citations

377

H-Index

9

Active since

2006

Affiliations

East Carolina University(Current)

University of Wisconsin–Oshkosh

Hansei University

Glenn T. Hubbard is an author at East Carolina University specializing in communication, persuasion, and marketing.

Publications per year

2006–2021

9

Publications

9

The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention

Jin‐Ae Kang, Sookyeong Hong, Glenn T. Hubbard · Journal of Consumer Behaviour · 2020 · 233 citations

Business, Communication, Marketing +13

Discovering Constructivism: How A Project-Oriented Activity-Based Media Production Course Effectively Employed Constructivist Teaching Principles

Glenn T. Hubbard · Journal of Media Literacy Education · 2012 · 49 citations · Full text

Education, Computer Science, Instruction +16

Business, Knowledge, and Global Growth

Glenn T. Hubbard · Capitalism and Society · 2006 · 18 citations

Business, Business Administration, Higher Education +8

The Mass Comm Type

Elizabeth Crisp Crawford, Julie L. Fudge, Glenn T. Hubbard et al. · Journalism & Mass Communication Educator · 2013 · 17 citations

Social Sciences, Communication, Educational Psychology +9

Gender and credibility in branded storytelling

Jin‐Ae Kang, Glenn T. Hubbard, Sookyeong Hong · Gender in Management An International Journal · 2019 · 14 citations

Social Sciences, Communication, Marketing +16

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