Concepedia

Bernard Koraï

BK

Statistics

Publications

7

Citations

229

H-Index

7

Active since

2012

Affiliations

Université Laval(Current)

Bernard Koraï is an author at Université Laval specializing in consumer behavior, marketing, and consumer food choice.

Publications per year

2012–2023

7

Publications

7

Consumer Attitudes toward Online Advertising: The Moderating Role of Personality

Nizar Souiden, Saber Chtourou, Bernard Koraï · Journal of Promotion Management · 2017 · 45 citations

Business, Marketing, Psychology +16

Understanding consumer’s acceptability of the technology behind upcycled foods: An application of the technology acceptance model

Wajdi Hellali, Bernard Koraï · Food Quality and Preference · 2023 · 42 citations

Agriculture, Food Science, Food Processing +14

The impact of innovation level and emotional response on upcycled food acceptance

Wajdi Hellali, Bernard Koraï · Food Quality and Preference · 2023 · 40 citations

Management, Food Science, Innovation Management +13

The consumption experience of Tim Hortons’ coffee fans

André Richelieu, Bernard Koraï · Qualitative Market Research An International Journal · 2014 · 28 citations

Social Sciences, Marketing, Sociology +16

Food from waste: The effect of information and attitude towards risk on consumers' willingness to pay

Wajdi Hellali, Bernard Koraï, Rémy Lambert · Food Quality and Preference · 2023 · 27 citations

Social Sciences, Economics, Food Science +12

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