Concepedia

Greg J. Lessne

GJ

Statistics

Publications

5

Citations

146

H-Index

5

Active since

1984

Affiliations

University of Rhode Island(Current)

Greg J. Lessne is an author at University of Rhode Island specializing in marketing, management, and behavioral decision making.

Top concepts

MarketingManagementPsychologyConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral Decision MakingBusinessSocial SciencesConsumer Psychology

Publications per year

1984–1989

5

Publications

5

The effect of limits in retail advertisements: A reactance theory perspective

Greg J. Lessne, Elaine M. Notarantonio · Psychology and Marketing · 1988 · 50 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Spousal Conflict Arousal: Scale Development

Daniel Seymour, Greg J. Lessne · Journal of Consumer Research · 1984 · 36 citations

Social Psychology, Family Conflict, Empirical Research +16

Reactance Theory in Consumer Research: the Past, Present and Future

Greg J. Lessne, M. Venkatesan · ACR North American Advances · 1989 · 32 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Science +12

Inoculation theory and resistance to persuasion in marketing

Greg J. Lessne, Nicholas M. Didow · Psychology and Marketing · 1987 · 17 citations

Customer Satisfaction, Behavioral Decision Making, Marketing Pertaining +15

Growth Curve Analysis in Marketing: Method and Application

Greg J. Lessne, R. Choudary Hanumara · Journal of Marketing Research · 1988 · 11 citations

Marketing Analytics, Growth Curve Analysis, Trend Prediction +18

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