Elaine M. Notarantonio

Salesperson Communication Style: The Neglected Dimension in Sales Performance

Paul Dion, Elaine M. Notarantonio · Journal of Business Communication · 1992 · 56 citations

Customer Satisfaction, Performance Studies, Interpersonal Communication +14

The effect of limits in retail advertisements: A reactance theory perspective

Greg J. Lessne, Elaine M. Notarantonio · Psychology and Marketing · 1988 · 50 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

The Effects of Open and Dominant Communication Styles on Perceptions of the Sales Interaction

Elaine M. Notarantonio, J. L. Cohen · Journal of Business Communication · 1990 · 33 citations · Full text

Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach

Sharmin Attaran, Elaine M. Notarantonio, Charles J. Quigley · Journal of Promotion Management · 2015 · 30 citations

Advertising, Selling Intent, Print Media +15

A Cross-Cultural Comparison of United States and Austrian Fashion Consumers

Charles J. Quigley, Elaine M. Notarantonio · Journal of Euromarketing · 2009 · 20 citations

Purchase Behavior, International Marketing, Consumer Research +16