Concepedia

Soonhwan Lee

SL

Statistics

Publications

14

Citations

295

H-Index

11

Active since

2010

Affiliations

Indiana University – Purdue University Indianapolis(Current)

Hong Kong Baptist University

Indiana University

Florida State University

University of Indianapolis

Soonhwan Lee is an author at Indiana University – Purdue University Indianapolis specializing in marketing, management, and performance studies.

Top concepts

MarketingManagementConsumer ResearchPerformance StudiesBusinessCustomer SatisfactionEducationBrand StrategyBrand ManagementSports Marketing

Publications per year

2010–2018

14

Publications

14

A Study of Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of the 2012 Indianapolis Super Bowl XLVI

Soonhwan Lee, Brian D. Krohn · Event Management · 2013 · 48 citations

Social Psychology, Mega-sporting Events, Education +20

Athletes with disabilities in the Paralympic Games: a framing analysis of television news

Kyoung Tae Kim, Soonhwan Lee, Eung-Soo Oh · Managing Sport and Leisure · 2017 · 30 citations

Citizen Journalism, Disability, Television News +21

The Servicescape in the Fitness Center: Measuring Fitness Center’s Services

Kyoung Tae Kim, J. H. Bae, J. H. Kim et al. · International Journal of Sport Management Recreation & Tourism · 2016 · 28 citations

Gym Attendance, Performance Studies, Physical Activity +10

Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events

Hyejin Bang, Soonhwan Lee, Kamilla Swart · Event Management · 2014 · 26 citations

Customer Satisfaction, Consumer Motivation, Consumer Research +21

A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

Kevin K. Byon, Soonhwan Lee, Thomas Baker · Sport Business and Management An International Journal · 2014 · 25 citations

Consumer Motivation, Consumer Study, Consumer Research +23

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