Pablo Ledesma‐Chaves

Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis

Eloy Gil‐Cordero, Belén Maldonado-López, Pablo Ledesma‐Chaves et al. · International Journal of Entrepreneurial Behaviour & Research · 2023 · 45 citations

Customer Satisfaction, Effort Expectancy, Medium-sized Companies +21

International expansion: mediation of dynamic capabilities

Pablo Ledesma‐Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz · Marketing Intelligence & Planning · 2020 · 31 citations

International Marketing, Multinational Enterprise, Internationalization +21

Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach

Antonio Navarro García, Pablo Ledesma‐Chaves, Eloy Gil‐Cordero et al. · Technological Forecasting and Social Change · 2023 · 31 citations · Full text

Marketing, International Management, Resource-based View +12

Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment

Eloy Gil‐Cordero, Pablo Ledesma‐Chaves, Rocío Arteaga Sánchez et al. · International Journal of Bank Marketing · 2024 · 25 citations · Full text

Customer Satisfaction, Behavioral Intention, Digital Marketing +17

Cross-border destination image for sustainable tourism development in peripheral areas

Belén Maldonado-López, Pablo Ledesma‐Chaves, Eloy Gil‐Cordero · Journal of Travel & Tourism Marketing · 2024 · 23 citations

Quantitative Techniques, Cartography, Peripheral Regions +14