Concepedia

Nigel Barrett

NB

9

Publications

519

Citations

9

H-Index

1985

Active since

Affiliations

University of Technology Sydney(Current)

University of Economics Ho Chi Minh City

Western Sydney University

Nigel Barrett is an author at University of Technology Sydney specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingInternational BusinessGlobal StrategyInternational MarketingInternational ManagementTradeConsumer BehaviorConsumer Research

Publications per year

1985–2014

9

Publications

9

Brand loyalty in emerging markets

Nguyen Dinh Tho, Nigel Barrett, Kenneth E. Miller · Marketing Intelligence & Planning · 2011 · 131 citations

Marketing, Media Marketing, International Marketing +15

Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms

Nigel Barrett, Ian Wilkinson · European Journal of Marketing · 1985 · 101 citations

Export Activities, International Economics, Industrial Policy +29

The adoption of the internet by export firms in transitional markets

Nguyen Dinh Tho, Nigel Barrett · Asia Pacific Journal of Marketing and Logistics · 2006 · 65 citations

Innovation Adoption, Digital Marketing, International Marketing +27

Embeddedness and the Evolution of Global Networks

Richard Fletcher, Nigel Barrett · Industrial Marketing Management · 2001 · 60 citations

Network Evolution, Network Science, Engineering +9

Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets

Trang Nguyen, Nguyen Dinh Tho, Nigel Barrett · Asia Pacific Journal of Marketing and Logistics · 2007 · 59 citations · Full text

Customer Satisfaction, Consumer Motivation, Consumer Study +17

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