Concepedia

Richard Fletcher

RF

36

Publications

1.8K

Citations

25

H-Index

1996

Active since

Affiliations

Massey University(Current)

Western Sydney University

University of Technology Sydney

University of Auckland

Richard Fletcher is an author at Massey University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEducationInternational BusinessCulturePsychologyConsumer ResearchEconomicsSocial Sciences

Publications per year

1996–2020

36

Publications

36

A holistic approach to internationalisation

Richard Fletcher · International Business Review · 2001 · 304 citations

International Management, Culture, Holistic Approach +10

Faculty and Students Conceptions of Assessment in Higher Education

Richard Fletcher, Luanna H. Meyer, H Anderson et al. · Higher Education · 2011 · 151 citations

Student Assessment, Education, Higher Education Assessment +2

Understanding factors that influence purchases in subsistence markets

Tendai Chikweche, Richard Fletcher · Journal of Business Research · 2009 · 101 citations

Economics, Management, Consumer Research +8

Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities

Tendai Chikweche, Richard Fletcher · Journal of Consumer Marketing · 2012 · 100 citations

Consumer Research, Social Marketing, Bop Market +18

The Impact of Psychic Distance on the Internationalisation of the Australian Firm

Richard Fletcher, Jenifer Bohn · Journal of Global Marketing · 1998 · 91 citations

Multinational Enterprise, Internationalization, International Business Strategy +18

Rows per page

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