William Green

Business as unusual: A business model for social innovation

Marta Gasparin, William Green, Simon Lilley et al. · Journal of Business Research · 2020 · 111 citations · Full text

Management, Innovation Management, Strategic Management +14

Optic-Flow-Based Collision Avoidance

William Green, Paul Oh · IEEE Robotics & Automation Magazine · 2008 · 107 citations

Engineering, Mechanical Engineering, Robotics Engineering +14

The field of radical innovation: Making sense of organizational cultures and radical innovation

William Green, Robert Cluley · Industrial Marketing Management · 2014 · 69 citations · Full text

Management, Innovation Management, Organization Studies +14

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

Robert Cluley, William Green, Richard Owen · International Journal of Market Research · 2019 · 57 citations · Full text

Business, Marketing, Marketing Management +9

The Business School in the Anthropocene: Parasite Logic and Pataphysical Reasoning for a Working Earth

Marta Gasparin, Steven D. Brown, William Green et al. · Academy of Management Learning and Education · 2020 · 37 citations · Full text

Humanities, Philosophy, Continental Philosophy +7