Margarita M. Brugarolas Mollá-Bauza

Determination of the surplus that consumers are willing to pay for an organic wine

Margarita M. Brugarolas Mollá-Bauza, Laura Martínez-Carrasco Martínez, África Martínez Poveda et al. · Spanish Journal of Agricultural Research · 2005 · 145 citations · Full text

Food Choice, Economics, Food Marketing +15

Influence of purchase place and consumption frequency over quality wine preferences

Laura Martínez-Carrasco Martínez, Margarita M. Brugarolas Mollá-Bauza, Francisco José del Campo Gomis et al. · Food Quality and Preference · 2005 · 123 citations

Economics, Consumer Economics, Consumer Choice +12

Wine origin and organic elaboration, differentiating strategies in traditional producing countries

Rodolfo Bernabéu Cañete, Margarita M. Brugarolas Mollá-Bauza, Laura Martínez-Carrasco Martínez et al. · British Food Journal · 2008 · 86 citations

New Wine Producers, Consumer Research, Brand Strategy +23

Consumer-perceived risk model for the introduction of genetically modified food in Spain

África Martínez Poveda, Margarita M. Brugarolas Mollá-Bauza, Francisco José del Campo Gomis et al. · Food Policy · 2009 · 78 citations

Gm Crop, Food Marketing, Engineering +10

Quality wines and wines protected by a designation of origin: Identifying their consumption determinants

Laura Martínez-Carrasco Martínez, Margarita M. Brugarolas Mollá-Bauza, África Martínez Poveda · Journal of Wine Research · 2005 · 60 citations

Customer Satisfaction, Consumer Study, Consumer Research +18