Concepedia

Kjell E. Gruner

KE

Statistics

Publications

3

Citations

1.1K

H-Index

3

Active since

1998

Affiliations

WHU – Otto Beisheim School of Management(Current)

BH Consulting (Ireland)

Creighton University

Kjell E. Gruner is an author at WHU – Otto Beisheim School of Management specializing in business, marketing management, and marketing.

Publications per year

1998–2000

3

Publications

3

Does Customer Interaction Enhance New Product Success?

Kjell E. Gruner, Christian Homburg · Journal of Business Research · 2000 · 724 citations

, , +10

Marketing Organization: An Integrative Framework of Dimensions and Determinants

John P. Workman, Christian Homburg, Kjell E. Gruner · Journal of Marketing · 1998 · 293 citations

, , +11

Marketing Organization: An Integrative Framework of Dimensions and Determinants

John P. Workman, Christian Homburg, Kjell E. Gruner · Journal of Marketing · 1998 · 122 citations

, , +11

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