1
Publications
94
Citations
1
H-Index
2020
Active since
Affiliations
Xuan-Doanh Nguyen-Le is an author at University of Economics Ho Chi Minh City specializing in customer satisfaction, multichannel management, and interactive marketing.
Top concepts
BusinessMarketingManagementService QualityConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsPurchase IntentionIntegrated Marketing
Publications per year
2020–2020
1
1
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