Concepedia

Lucy L. Henke

LL

Statistics

Publications

11

Citations

361

H-Index

11

Active since

1978

Affiliations

University of Louisiana at Lafayette(Current)

University of Kentucky

Lucy L. Henke is an author at University of Louisiana at Lafayette specializing in marketing, communication, and advertising.

Top concepts

MarketingCommunicationManagementAdvertisingArtsTelevisionConsumer ResearchBehavioral ScienceCommercial ActivitiesMedia Studies

Publications per year

1978–2013

11

Publications

11

Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification

Lucy L. Henke · Journal of Advertising · 1995 · 63 citations

Consumer Research, Social Marketing, Communication +23

Black and White Children: Perceptions of TV Commercials

Thomas R. Donohue, Timothy P. Meyer, Lucy L. Henke · Journal of Marketing · 1978 · 59 citations

Targeted Advertising, Consumer Research, Social Marketing +16

A Longitudinal Analysis of the Ad Agency-Client Relationship: Predictors of an Agency Switch

Lucy L. Henke · Journal of Advertising Research · 1995 · 47 citations

Perceptions and use of news media by college students

Lucy L. Henke · Journal of Broadcasting & Electronic Media · 1985 · 39 citations

Public Opinion, Communication, Traditional Media Studies +21

Learning about television commercials: The impact of instructional units on children's perceptions of motive and intent

Thomas R. Donohue, Lucy L. Henke, Timothy P. Meyer · Journal of Broadcasting · 1983 · 30 citations

Educational Psychology, Education, Early Childhood Education +23

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