Johnny V. Sparks

The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?

Annie Lang, Samuel D. Bradley, Johnny V. Sparks et al. · Communication Methods and Measures · 2007 · 56 citations

Social Sciences, Behavioral Sciences, Psychology +6

Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements

Johnny V. Sparks, Annie Lang · Communication Monographs · 2014 · 51 citations

Social Sciences, Behavioral Sciences, Psychology +10

Motivated Processing of Peripheral Advertising Information in Video Games

Sungwon Chung, Johnny V. Sparks · Communication Research · 2015 · 41 citations

Social Sciences, Behavioral Sciences, Psychology +13

An Initial Examination of the Post-Auricular Reflex as a Physiological Indicator of Appetitive Activation during Television Viewing

Johnny V. Sparks, Annie Lang · Communication Methods and Measures · 2010 · 16 citations

Social Sciences, Communication, Psychology +13

The Effects of Psychobiological Motivational Traits on Memory of In‐Game Advertising Messages

Johnny V. Sparks, Sungwon Chung · Psychology and Marketing · 2015 · 11 citations

Business, Behavioral Sciences, Psychology +15