Concepedia

Sungwon Chung

SC

12

Publications

497

Citations

11

H-Index

2012

Active since

Affiliations

Texas Tech University(Current)

Fort Hays State University

Central Michigan University

University of Maryland, College Park

Ball State University

Sungwon Chung is an author at Texas Tech University specializing in psychology, social sciences, and cognitive science.

Top concepts

PsychologySocial SciencesCognitive ScienceBehavioral ScienceArtsEmotionCognitionMarketingManagementMotivation

Publications per year

2012–2022

12

Publications

12

Presence in virtual golf simulators: The effects of presence on perceived enjoyment, perceived value, and behavioral intention

Hyuck-Gi Lee, Sungwon Chung, Wonhee Lee · New Media & Society · 2012 · 163 citations

Behavioral Intention, Engineering, Online Gaming +23

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Sungwon Chung, Sun Young Lee · Communication Research · 2017 · 71 citations

Csr Messages, Behavioral Decision Making, Affective Design +29

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Sungwon Chung, Jongpil Cheon, Kwang‐Woo Lee · Instructional Science · 2015 · 48 citations

Multimedia Learning, Cognitive Science, Affective Variable +12

Does segmenting principle counteract modality principle in instructional animation?

Jongpil Cheon, Steven M. Crooks, Sungwon Chung · British Journal of Educational Technology · 2013 · 41 citations

Cognition, Psycholinguistics, Active Pause +20

Motivated Processing of Peripheral Advertising Information in Video Games

Sungwon Chung, Johnny V. Sparks · Communication Research · 2015 · 41 citations

Behavioral Decision Making, Targeted Advertising, Limited Capacity Model +28

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