Concepedia

Srividya Raghavan

SR

Statistics

Publications

5

Citations

138

H-Index

5

Active since

2006

Affiliations

Institute of Chartered Financial Analysts of India(Current)

Srividya Raghavan is an author at Institute of Chartered Financial Analysts of India specializing in management, social media, and communication.

Top concepts

ManagementArtsMarketingSocial MediaCommunicationSocial SciencesConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2006–2019

5

Publications

5

Role of tactile and visual inputs in product evaluation: a multisensory perspective

M.S. Balaji, Srividya Raghavan, Subhash Jha · Asia Pacific Journal of Marketing and Logistics · 2011 · 71 citations

Customer Satisfaction, Consumer Research, Sensory Experiences +25

Don't throw it away: the corporate role in product disposition

Srividya Raghavan · Journal of Business Strategy · 2010 · 23 citations

Customer Satisfaction, Socially Responsible Product, Consumer Motivation +19

Gratifications from New Media

Pradeep Krishnatray, Pushpendra Singh, Srividya Raghavan et al. · Journal of Creative Communications · 2009 · 18 citations

Content Creation, Communication, Media Studies +20

A Narrative Exposition on Public Toilet Usage by Women: A Study from Warangal

Y. Malini Reddy, Srividya Raghavan, Srinivas Chary Vedala · Indian Journal of Gender Studies · 2019 · 15 citations · Full text

Education, Sanitation Facilities, Feminist Inquiry +17

Blogs and Business Conversations

Srividya Raghavan · Journal of Creative Communications · 2006 · 11 citations

Internet Science, Digital Marketing, Business Intelligence +20

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