Mike Meldrum

Marketing high‐tech products: the emerging themes

Mike Meldrum · European Journal of Marketing · 1995 · 67 citations

Management, Marketing, Marketing Management +8

Creating change from below: early lessons for agents of change

Martin Clarke, Mike Meldrum · Leadership & Organization Development Journal · 1999 · 47 citations

Management, Change Management, Organization Studies +13

Meta‐abilities and the implementation of strategy

Mike Meldrum, Sally Atkinson · Journal of Management Development · 1998 · 45 citations

Management, Strategic Management, Strategy +9

Ten risks in marketing high-technology products

Mike Meldrum, A.F. Millman · Industrial Marketing Management · 1991 · 45 citations

Business, Marketing, Marketing Management +12

Critical issues in implementing marketing

Mike Meldrum · Journal of Marketing Practice Applied Marketing Science · 1996 · 39 citations

Business, Marketing, Marketing Management +6