Concepedia

Author

Kirti Sawhney Celly

University of California, Irvine

Also Known As

Kirti S. Celly, Kirti Sawhney Celly

15

Publications

679

Citations

8

H-Index

41

Concepts

All Affiliations

University of California, Irvine
KS

About

Kirti Sawhney Celly is an author at University of California, Irvine specializing in management, marketing, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

6

6

642

2

Business

3

3

471

3

Arts

2

2

150

4

Communication

2

2

475

5

Education

1

1

25

Kirti Sawhney Celly

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6

Publications

642

Citations

6

H-Index

YearCitations

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Kirti Sawhney Celly, Gary L. Frazier

Journal of Marketing Research

1996

336

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Kirti Sawhney Celly, Gary L. Frazier

Journal of Marketing Research

1996

139

Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Kirti Sawhney Celly, Robert E. Spekman, John W. Kamauff

Journal of International Business Studies

1999

110

The California State University: a case on branding the largest public university system in the US

Kirti Sawhney Celly, Brenda Knepper

International Journal of Nonprofit and Voluntary Sector Marketing

2009

25

Promoting promotions: Does showcasing free gifts backfire?

Priya Raghubir, Kirti Sawhney Celly

Journal of Business Research

2009

21

Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool

Kirti Sawhney Celly

Marketing Education Review

2009

11

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