Concepedia

Kirti Sawhney Celly

KS

6

Publications

642

Citations

6

H-Index

1996

Active since

Affiliations

University of California, Irvine(Current)

Kirti Sawhney Celly is an author at University of California, Irvine specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessArtsCommunicationMarketing StrategySupply Chain ManagementInterpersonal CommunicationOrganizational CommunicationTrade

Publications per year

1996–2009

6

Publications

6

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Kirti Sawhney Celly, Gary L. Frazier · Journal of Marketing Research · 1996 · 336 citations

Consumer Uncertainty, Supplier Personnel, Client-supplier Relationships +20

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Kirti Sawhney Celly, Gary L. Frazier · Journal of Marketing Research · 1996 · 139 citations

Group Communication, Organizational Communication, Interpersonal Communication +6

Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Kirti Sawhney Celly, Robert E. Spekman, John W. Kamauff · Journal of International Business Studies · 1999 · 110 citations

Marketing, Economics, Supplier Relationship +13

The California State University: a case on branding the largest public university system in the US

Kirti Sawhney Celly, Brenda Knepper · International Journal of Nonprofit and Voluntary Sector Marketing · 2009 · 25 citations

Brand Strategy, Education, California State University +21

Promoting promotions: Does showcasing free gifts backfire?

Priya Raghubir, Kirti Sawhney Celly · Journal of Business Research · 2009 · 21 citations

Free Gifts Backfire, Advertising, Management +3

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