Concepedia
Statistics
Publications
7
Citations
287
H-Index
Active since
2016
Affiliations
Indiana University Bloomington(Current)
Emory University
Frankfurt School of Finance & Management
Beth L. Fossen is an author at Indiana University Bloomington specializing in social media, communication, and advertising.
Publications per year
2016–2024
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Beth L. Fossen, David A. Schweidel · Marketing Science · 2016 · 87 citations
Social Sciences, Communication, Marketing +17
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Beth L. Fossen, David A. Schweidel · Marketing Science · 2019 · 65 citations · Full text
Social Sciences, Communication, Marketing +16
On the role of social media platforms in the creator economy
Alexander Bleier, Beth L. Fossen, Michal Shapira · International Journal of Research in Marketing · 2024 · 48 citations · Full text
Business, Communication, Media Studies +15
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
Beth L. Fossen, David A. Schweidel · Marketing Science · 2019 · 34 citations · Full text
Business, Marketing, Marketing Management +13
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
Beth L. Fossen, Girish Mallapragada, Anwesha De · Marketing Science · 2020 · 22 citations
Social Sciences, Communication, Political Communication +15
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